ANALISIS MINAT BELI KONSUMEN DALAM BERBELANJA DI ALFAMART KOTA BIMA
DOI:
https://doi.org/10.56842/11z6c315Keywords:
Purchase interest, Consumer, Alfamart, ShoopAbstract
This study aims to describe the level of consumer purchase intention when Alfamart in Kota Bima and to examine whether the purchase intention meets the predetermined criterion of 75%. The research employed a descriptive quantitative method involving 100 respondents from Kota Bima who had previously shopped at Alfamart,selected through an accidental sampling technique. The research instrument consisted of a Likert-scale questionnaire that had been tested for validity and reliability. Data were collected through observation, questionnaires, and literature study, and analyzed using validity testing, reliability testing, normality testing, and a one-sample t-test with the assistance of SPSS version 26. The results showed that all purchase intention items were valid with an r-value greater than 0.30 and reliable with a Cronbach’s Alpha of 0.735. The normality test indicated that the data were normally distributed. Furthermore, the one-sample t-test revealed a t-value of 103.264, which was greater than the t-table value of 1.660, leading to the rejection of H₀ and acceptance of Hₐ. These findings demonstrate that consumer purchase intention at Alfamart Kota Bima exceeds the established 75% criterion. Therefore, it can be concluded that consumer purchase intention is in the high category, indicating strong acceptance of Alfamart’s services.
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